This project gave me the opportunity to re-imagine a particular brand for the future. I was provided a list of popular brand names including: Maltesers, Aquafresh, J2O, Malibu, Andrex. I chose Panadol from this list as I felt that Panadol packaging is much less developed compared to other brands of today and I could really push my creativity with this brand.
The concept behind this packaging was that a container would hold the tablets, and at a push of a button (displayed at the top of the packaging) tablets would be released from the bottom in order for the consumer to administer. This container would be made out of plastic, therefore providing a safe and good storage for the tablets.
I produced four types of product packaging aiming at different sets of people. The graphics seen on each product differ due to the target audience. I developed a style for each products packaging and changed colours and some elements in order to suit each one.
